An independent count

TribuTrace is an independent consulting firm. The work is vendor-neutral and finance-first. It is for operating partners and portfolio-company CFOs in US middle-market private equity.

The category is AI value realization. We measure what AI spend returned, and we attribute the business value of AI investments already made to the lines finance already reports. A copilot, an automation, and a customer-service agent are separate streams of spend. The job is to trace each stream to a result and to say how sure that result is.

This is not marketing attribution, and it is not a software product. We do not resell AI tools, and we do not implement them. We work with the systems and exports a company already has.

The first offer is the AI Value Baseline for a portfolio company: one company, and three to five AI initiatives already in use. A typical engagement is about four weeks after a scoping call. That timing is typical, not a guarantee. The deliverable is a value ledger. It records cost, result, and a confidence label for each initiative, mapped to EBITDA lines, with a keep, fix, or stop call.

The labels are measured, estimated, projected, and not yet attributable. A label is never removed to make a number look better. If the data cannot support a result yet, that is the finding.

Later work uses the same method: a quarterly refresh, measurement setup before a new AI project, and a rollup across several portfolio companies. Fees are fixed and agreed in writing before the work starts. They never depend on the value we report, on a deal closing, or on an exit price.

We do not publish client names or results. There are none on this site.